Advertisement Advertising Effectiveness Advertising free essay sample

This proposal has been presented for examination with my approval as a supervisor officially appointed by Edgerton University. Mr.. Cache Department of Literature, Languages and Linguistics Abstract Advertising has played a major role in consumer marketing, and has enabled companies to meet communication and other marketing objectives. Typically, advertising is used to inform, persuade, and remind consumers. It importantly reinforces their attitudes and perceptions. Advertising has been a target of criticism for decades. Advertising has been hailed as a capitalistic virtue, an engine of free market economy, and a promoter of consumer elf.Advertising may be defined as the process of buying sponsor-identified media space or time in order to promote a product or an idea. The American Marketing Association, Chicago, has defined advertising as any form of non-personal presentation or promotion of ideas, goods or services, by an identified sponsor. 1. 2 Statement of the problem The importance of this study is to bring in to focus the positive and negative effects of the process of advertising among the consumer nation. We will write a custom essay sample on Advertisement: Advertising Effectiveness Advertising or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page Generally, advertising is a relatively low-cost method of conveying selling messages to numerous prospective customers.It can secure leads for salesmen and middlemen by convincing readers to request more information and by identifying outlets handling the product. It can force middlemen to stock the product by building consumer interest. It can help train dealers salesmen in product uses and applications. It can build dealer and consumer confidence in the company and its products by building familiarity. 1. 3 Objectives The objectives of this study will be to: 1. Determine the degree to which advertising impacts to the consumers. 2. Establish aspects of the advertising sector. 3. Determine the effects of advertising (both positive and negative). . 4 Research Questions The research questions of this study will be: * What advertising is * What is included in an advertisement * What is excluded in an advertisement * Objectives of advertising * Positive effects of advertisements * Negative effects of advertisements 1. 5 Significance of the study The study will be significant in highlighting the effects of advertising on the society 1. 6 Scope Of the study The study on the effectiveness of advertising on the consumer behavior in the society in relation to the positive and negative effects will be conducted inEdgerton university Nassau Town Campus, along Nassau-Older Highway in Nassau County. The researcher will mostly focus on the students who are aged between 20 and 25 years of age. 1. 7 Limitations of the study A small budget and time constraints limited the researcher to a smaller geographical area. 1. 8 Definition of Terms Advertisement is a mass communicating of information intended to persuade buyers to buy products with a view to maximizing a companys profits. CHAPTER 2 2. 1 Literature Review All advertising efforts are directed mainly towards the achievement of business, marketing and advertising objectives I. , to increase the sales turnover and thus to market the maximum profit. The advertiser spends lots of money into this advertising activity. In the background of all these efforts, is an attempt to attract the customer towards the product through advertising. As soon as the advertising campaign is over, a need is generally arisen to measure the effectiveness of the campaign. Whether, it has achieved the desired results I. E. Desired sales profitability or results in terms the change in customer behavior in favor of the companys product which will naturally, affect the future sale of the product.In order to measure the effectiveness of advertising copy, two types of tests pre tests and post tests- can be undertaken. Pre tests are generally conducted in the beginning of the creation process or at the end of creation process or production stage. There are several pre and post tests techniques to measure the effectiveness of the advertising copy. The effectiveness of advertising in a particular media may also be measured in any of the following ways (a) By giving different addresses to different media, (b) Different newspapers may be selected for advertisements of different apartments, (c) Coupon blank etc. May be provided with the advertisement or (d) Enquiry from consumers should mention the name of the source of information. The technique is known as keying the advertising. Thus in measuring the effectiveness of advertising we include measuring of the effectiveness of advertising campaign, advertising copy and the effectiveness of individual media. 2. 2 Theoretical Framework METHODS OF MEASURING ADVERTISING EFFECTIVENESS Advertising is aimed at improving the sales volume of a concern so its effectiveness can be evaluated by its impact on sales.Most Of the managers live that the advertisement directly affects the sales volume and hence they evaluate the effectiveness of the advertising campaign by the increase in the sales volume. There may be two types measures (I) Direct measures: and (ii) Indirect measures:- (1) Direct Measures of Advertising Effectiveness Under direct measures, a relationship between advertising and sales is established. A comparison of sales of two periods or two periods or two markets may be done and the corresponding changes may be noted. The following are some of the methods that are generally used in measuring that advertising effects. ) Historical Sales Method Some insights into the effectiveness of past advertising may be obtained by measuring the relationship between the advertising expenditure and the total sales of the product. A multiple regression analysis of advertising expenditure and sales over several time periods may be calculated. It would show how the changes in advertising expenditure have corresponding changes in sales volume. This technique estimates the contribution that advertising has made to explaining in a co relational manner rather than a casual sales, the variation in sales over the time periods covered in the study (b) ExperimentalControl The other measure of advertising effectiveness is the method of experimental control where a casual relationship between advertising and sales is established. This method is quite expensive when related to other advertising effectiveness measures yet it is possible to isolate advertising contribution to sales. Moreover this can be done as a pre-test to aid advertising in choosing between alternative creative designs. Media schedules expenditure levels or some combination of these advertising decision areas.One experimental approach to measuring the sales effectiveness of advertising is test racketing. (I) Before-after with Control Group Design This classic design uses several test and control cities in this design two types of cities are selected. Cities in which advertising campaigns are affected may be named as test cities and other cities may be called central cities. First of all, the normal sales level is calculated for both type of cities prior to advertising campaign, and then the advertising campaign is presented to the test cities and not the central cities.The effect of advertising campaign, can then, be measured by subtracting the amount of post campaign figure of sale from the re campaign sale figures in test cities (ii) Multivariate Experimental Designs While the experimental design discussed above yields a reasonably accurate estimate of the effects of the advertising on sales, it is not successful in explaining the success or failure of the campaign itself. Multivariate designs Produce these explanations and are, therefore used by some very large firm because of their diagnostic value. The power of this multivariate factorial design is explained by G.H. Brown, former Fords Director of Marketing Research. For any single medium, eight possible geographic areas have been exposed and eight have not been exposed. Thus, in this experimental model it is possible to evaluate how each individual medium behaves alone and in all possible to evaluate how each individual medium behaves alone and in all possible combinations with other media. (2) Indirect Measures As it is very difficult to measure the direct effect of advertising on companys profits or sales, most firms rely heavily on indirect measures. These measures do not evaluate the effects of advertisements directing on sales or profits but all other factors such as customer awareness or attitude or customer recall of advertising message affect the sales or profits or goals of the business indirectly. Despite the uncertainties about the relationship between the intermediate effects of advertising and the ultimate results, there is no other alternative but to use indirect measures. The most commonly used measures are (I) Exposure to Advertisement In order to be effective, the advertisement must gain exposure.The management is concerned about the number of target audiences who see or hear the organization message set in the advertisement. Without exposure, advertisement is bound to failure. Marketers or advertisers may obtain an dead of exposure generated by the medium by examining its circulation or audience data which reveal the number of copies of the magazine, newspaper or journal sold the number of persons passing the bill boards or riding in transit facilities, or the number of persons living in the televising or radio listening area, and the number of persons switching on their T. V. ND radio sets at various points of time. This number can be estimated by interviewing the numbers of the audience for different media. (ii) Attention or Recall of Advertising Message Content This is one of the widely used measures of advertising results. Under this measure, a recall of the message content among a specified group or groups or prospective customers is measured within 24 hours of the exposure of the advertisement. Attention value is the chief quality of the advertising copy the advertisements cannot be said to be effective unless they attract the attention of the target consumers.There are two methods for evaluating the attention getting value of the advertisements. One is pre-test and the other is post-test. In a pre-test evaluation, the consumers are asked to indicate the extent to which they recognize or recall the advertisement, they have already en. This test is conducted in the laboratory setting. Here consumers read, hear or listen to the advertisement and then researchers ask question regarding the advertisement just to test the recall and then evaluate it.In post-test method, the consumers are asked questions about the indication of recognition or recall after the advertisement has been run. These measures assume that customers can recall or recognize what they have viewed or listened to. Various mechanical devices are being used in the western countries which provide indices of attention such as eye-camera etc. (iii) Brand Awareness The marketers who rely heavily on advertising often appraise its effectiveness by measuring the customers awareness about the particular product or brand. The assumption of this type of measure is that there is a direct relationship between the advertisements and the awareness. This type of measure is also subject to the same criticisms as is applicable to direct measures of effectiveness (sales measures because awareness is also not the direct result of the advertisements. It is also affected by many other factors. But, for new products, changes in awareness can often be attributed to the influence of advertising. (iv) Comprehension Consumers generally use advertisements as a means of obtaining information about the product, brand or the manufacturer.They cannot be informed unless they comprehend the message (grasp the message mentally and understand it fully). Various tests for valuating comprehension are available One is recall tests an indicator of comprehension because it is evident that consumers recall what they comprehend. Another measure of the variable is to ask questions about subjects how much they have comprehended a message they have recently heard or seen. One may employ somewhat imprecise test of the comprehension of a newspaper and radio advertisement.One may ask typical target consumers from time to time such questions like what did you think of our new commercial? And Did it get the message across? The answers of these questions will provide sufficient insight into advertising decision making. (v) Attitude Change Since advertising is considered to be one way of influencing the state of the mind of the audience towards a product, service or organization, the results are very often measured in terms of attitudes among groups exposed to advertising communication.Several measures are used ranging from asking the questions about willingness to buy the likelihood of buying to the measurement of the extent to which specific attributes (such as modern or new) are associated with a product. (vi) Act ion One objective of advertisement may be assumed to be to stimulate action or behavior. The action or intention to take an action may be measured on the intention to buy measuring instrument. Under this type of measure, consumers are asked to respond why they are interested in purchasing the product or brand. One type of action that advertisers attempt to induce is eying behavior.

Making Sodium Silicate or Water Glass

Making Sodium Silicate or Water Glass You can prepare sodium silicate or water glass from gel beads (silica) and drain cleaner (sodium hydroxide). Sodium silicate can be used to make chemical gardens, like those that result from Magic Rocks, which you can make yourself. Sodium Silicate Materials All you need to make a sodium silicate solution are water, silica, and sodium hydroxide. Silica comes in those little packets labeled Do not eat that you find with electronics, shoes, and other products. Sodium hydroxide is readily available in its pure form or can be found as drain cleaner. 6 g silica gel beads (crushed)4-8 g sodium hydroxide (4 g for water glass, used in the Magic Rock project, or 8 g for the stoichiometric ratio for sodium silicate)10 mL water Prepare Sodium Silicate Wear proper safety gear, which includes gloves.Heat 4 to 8 grams of sodium hydroxide in 10 milliliters of water.Once the sodium hydroxide is dissolved, slowly add 6 grams of crushed silica gel beads. Heat the solution between additions. If the crushed beads wont dissolve, add a little more water to the solution.You now have sodium silicate or water glass. NurdRage has a YouTube video of this procedure if youre interested in seeing how its done.

Person-centred counselling Essay Example | Topics and Well Written Essays - 1250 words

Person-centred counselling - Essay Example   One of the most important principles of person-centred counselling is the presentation of the client as the expert (Arnason 2001, 299).   It aims to help the client to explore, express, and understand his own emotions.   It is believed that the client is able to understand what he feels as well as why he feels so.   Person-centred approach is based on the technologies of the self – the ones that permit the individual to effect by their own means or with the help of the other a certain number of operations in their own bodies, souls, thoughts and way of being.   This type of counselling helps individuals to transform themselves in order to become happy, pure, wise and perfect.     It should be added that person-centred approach to counselling places the great value on self-reliance and self-respect, individual initiative and responsibility (Arnason 2001, 299).   Similar to other types of counselling, person-centred approach requires that dialogues between the client and counsellor should be varied in pace and style within sessions.   There may be long periods of silences as well as lots of story telling from the client (Schapira 2000, 54).   In any case, the counsellors give the clients the opportunity to tell about their troubles and worried without any pressure.   Such relations help to establish the mutual trust and encourage the client to speak openly and voluntary.     Carl Rogers, as the founder of person-centred approach, felt no need to devise theories – trying to fit to the theory meant for him.... In any case, the counsellors give the clients the opportunity to tell about their troubles and worried without any pressure. Such relations help to establish the mutual trust and encourage the client to speak openly and voluntary. Carl Rogers, as the founder of person-centred approach, felt no need to devise theories - trying to fit to the theory meant for him that the experiences and perceptions of the client were ignored (Mytton 1999, 66). Person-centred therapy is the humanistic approach and instead of the focusing on the childhood origins of the client's problems, it is focused on the present experiences. Most of the underlining concepts of person-centred approach are the result of Rogers' childhood experiences: he was brought up to believe that human nature was corrupt and worthless. From this pessimistic view of the world, he has managed to develop the positive theory of personality. Similar to the plants who have the innate tendency to grow from the seed to their full potential, person-centred approach in relation to humans calls this approach the actualizing tendency. Actualizing tendency is the drive which continues throughout the life as humans move towards the fulfilment of all that is possible for them to achieve. Actualization for humans is more than mere physical growth and survival, it includes the reduction and satisfaction of psychological needs, the desire for live and safety, the drive to learn and be creative. Moreover, Rogers believed that actualizing tendency was the only motive needed to account for all human behaviour. The human world consists of memories, sensations, perceptions and meanings that are available to consciousness - internal frame

What is a strategic control system what role does accounting play in a Essay

What is a strategic control system what role does accounting play in a strategic control system are the strategic management accounting in Caterpillar effecti - Essay Example The process can be considered as a fundamental due to the fact that it involves even the strategic management accounting as one of the essential aspects. Basically SMA is one of the specializing areas in strategic control systems due to the fact that it deals primarily on management accounting issues specifically by using data and information related to finances and accounting (SMA Supplementary Notes 2-3). The strategic control management then can be considered essential in the operation of the whole system and in the specific aspects of the operation as well. In relation to management accounting, the said process can be considered to be involved in the study of the different groups involved in the market along with the market’s behaviour, the determination of most effective solutions and implementation of the said strategies (SMA Supplementary Notes 3). The main role of strategic control system in accounting is evident in the dimensions covered by the SMA. Specifically, it is the planning of possible projects and implementations of different plans related to financial issues. Due to the characteristic of being strategic, there are different alternatives and contingencies that are presented to ensure the success of the operation. It is important to consider though that management accounting is not the sole field wherein strategic control system is involve. Although majority of the companies concentrate on the strategies to improve and achieve profits for the company, the coverage of the system is extensive due to the involvement in different aspects and departments of the company or organization. Based on the study by Ittner & Larcker, the main processes included in the strategic control system are the strategic implementation process, the internal and the external monitoring (3). The said processes are applied

English-language films Essay Example for Free

English-language films Essay My favorite theme park is Hershey Park, with excitement your heart start racing as soon you make pass the gates wanting to see what is beyond that point. As I walked inside I saw the most spectacular rides that I have properly never seen. Just as you pass the gates you see corn popping, cutting candy being spun, and lemonade gently squeezed to perfection. Your eyes widen with excitement knowing that you finally made it to Hershey Park. just pass the gate the park covers a large area, In the distance you see rides, water parks, and much other activity just waiting for you to jump right in. excitement you run along to reach one of the ride, that you want to get on because of it Fahrenheit, along with the steepest roller coaster you have never seen before. You wait in line with hundreds of people excited and horrified to ride the steppes roller coaster under the blazing sun. Then the time comes when I moved up the line just a second of me getting in the ride, my heart started pounding as I walk inside the ride fated my seat belt waiting to be sent off. Then we were sent off the steep hill and on with the rest of the ride with twist and turns. When it was over I could feel the adrenalin run down my blood want me to go for another ride on the coaster. Then I moved to the next roller coast the storm runner but time the line way shorter it was not dreadful as the last roller coaster. I had to sit I front of many people waiting for the ride to take off, like bolt of lightning we took off as the countdown gets to zero. There are many roller coasters like the bear hanger, in this roller coaster that actually roars like a bear while its moves it has twist and turns that makes you feel like letting everything out you had for lunch. The is the kissing tower were you could spent time with your loved one, the tower goes up in the sky then turns around in the sky, and then back down. After an exciting day you had in the park it’s time to go home. Hershey was fun because I had to go on all the roller coasters, most all had their tasteful candy.

Macbeths White Knight Banquo :: Free Essay Writer

Macbeth's White Knight Banquo       Shakespeare's tragic drama Macbeth features a man who is a Christian fighter. His life stands in contrast with that of the Macbeths. It is this Banquo about whom this essay will revolve.    In Fools of Time: Studies in Shakespearean Tragedy, Northrop Frye explains the rationale behind Banquo's ghost in this play:    Except for the episode of Hercules leaving Antony, where mysterious music is heard again, there is nothing really supernatural in Shakespeare's tragedies that is not connected with the murder of the order-figures. In Macbeth we have Banquo's ghost instead of Duncan's, partly because of the emphasis on the repose that Duncan has gained by getting murdered, and partly because the line of the reigning monarch descends from Banquo. (24)    In his book, On the Design of Shakespearean Tragedy, H. S. Wilson says that the ghost of murdered Banquo has the greatest emotional impact on Macbeth of any adverse experience:    He is confident enough, even after the commission of the crime, to put his faith in the Senecan maxim, per scelera semper sceleribus tutum est iter, "Things bad begun make strong themselves by ill." After he has been shaken by the appearance of the ghost of Banquo, he reflects,    For mine own good All causes must give way. I am in blood Stepp'd in so far that, should I wade no more, Returning were as tedious as go o'er;    and this is as near as he ever comes to repentance. (71)    Fanny Kemble in "Lady Macbeth" contests the opinion that the ghost of Banquo is seen at the same time by Lady Macbeth:      Taking the view I do of Lay Macbeth's character, I cannot accept the idea (held, I believe, by her great representative, Mrs. Siddons) that in the banquet scene the ghost of Banquo, which appears to Macbeth, is seen at the same time by his wife, but that, in consequence of her greater command over herself, she not only exhibits no sign of perceiving the apparition, but can, with its hideous form and gesture within a few fee of her, rail at Macbeth in that language of scathing irony . . . (117)    Clark and Wright in their Introduction to The Complete Works of William Shakespeare comment that Banquo is a force of good in the play, set in opposition to Macbeth: Macbeth's White Knight Banquo :: Free Essay Writer Macbeth's White Knight Banquo       Shakespeare's tragic drama Macbeth features a man who is a Christian fighter. His life stands in contrast with that of the Macbeths. It is this Banquo about whom this essay will revolve.    In Fools of Time: Studies in Shakespearean Tragedy, Northrop Frye explains the rationale behind Banquo's ghost in this play:    Except for the episode of Hercules leaving Antony, where mysterious music is heard again, there is nothing really supernatural in Shakespeare's tragedies that is not connected with the murder of the order-figures. In Macbeth we have Banquo's ghost instead of Duncan's, partly because of the emphasis on the repose that Duncan has gained by getting murdered, and partly because the line of the reigning monarch descends from Banquo. (24)    In his book, On the Design of Shakespearean Tragedy, H. S. Wilson says that the ghost of murdered Banquo has the greatest emotional impact on Macbeth of any adverse experience:    He is confident enough, even after the commission of the crime, to put his faith in the Senecan maxim, per scelera semper sceleribus tutum est iter, "Things bad begun make strong themselves by ill." After he has been shaken by the appearance of the ghost of Banquo, he reflects,    For mine own good All causes must give way. I am in blood Stepp'd in so far that, should I wade no more, Returning were as tedious as go o'er;    and this is as near as he ever comes to repentance. (71)    Fanny Kemble in "Lady Macbeth" contests the opinion that the ghost of Banquo is seen at the same time by Lady Macbeth:      Taking the view I do of Lay Macbeth's character, I cannot accept the idea (held, I believe, by her great representative, Mrs. Siddons) that in the banquet scene the ghost of Banquo, which appears to Macbeth, is seen at the same time by his wife, but that, in consequence of her greater command over herself, she not only exhibits no sign of perceiving the apparition, but can, with its hideous form and gesture within a few fee of her, rail at Macbeth in that language of scathing irony . . . (117)    Clark and Wright in their Introduction to The Complete Works of William Shakespeare comment that Banquo is a force of good in the play, set in opposition to Macbeth:

Collective Work

From the literature review, discussions and responses, several conclusions can be reached at. To begin, the industry incorporates the employees in the development plans which are very instrumental in achieving the goals. Success is realized because of the team work and collaboration made together. Collective work makes the employees to be encouraged and feel part of the company. They work in solidarity and one is cared for in every realm. Everyone feel motivated and working to achiever the set objectives are met within the stipulated time. The motivation of workers is very pivotal in the industry because it enables the team to be in solidarity thus making them realize their goals.Service delivery is also an important factor that the industry should look into. Ensuring that the clients get the best services make them feel encouraged and yearn to be served continuously. Morriot hotel is rated among the best in the United Kingdom and the services provided are of high standards. The employees are also motivated in the sense that they feel appreciated when they offer effective service to their clients. On the other hand, the industry gets good reputation by offering the best they can hence making them to retain their clients. Gender sharing of employees at Marriot hotels in the UK is realized that the females are higher than males. The females are approximately at fifty two percent while the rest of the percentage is for feminine. By age, the employees are generally young age wise because nearly eighty four percent are of forty eight years and below. In this plinth, it means that the workers have a lot of energy to provide quality services to the industry. Also, most of the employees can engage most of their times in ensuring that the output is of high quality. The only challenge herein is that the young workers do not feel the importance of consulting old men. They feel to be all round in anything they do, hence resulting to some hitches during times of work. Another important factor to note here is that close to sixty five of the employees have levels of education higher than the college level. High level of education is very important in any working set up. Morrion hotel receives clients from every part of the globe and having workers who are not vast linguistically can easily lead to its mess. Therefore, employing workers who are qualified help the managers in many areas. The staff can easily converse in a friendly way with foreigners without any difficulty. On the other hand, it enables easy flow of work in the industry because one easily understands his or her role as a professional as opposed to a situation where high population of the staff members is not learned. Employees' job retention has also been realized to be an important factor since it helps in improving the output of the company. Paying good wages to the employees, providing job security and allowing them to advance enable the workers to acquire more skills that give quality output in return. By allowing them to advance in their areas of specialization, they get additional experiences that enable them to work proficiently, hence providing the services which are liked by the clients. At Marrion hotel, the workers are given an offer to pursue higher learning in their areas of specialization. This gives them an additional experience in their line of duties and as well as increasing their salary scale. After education, they can still be absorbed back to be part of the staff. When the employees are motivated through these, they work extra hard to realize the set goals and objectives. Competency based pay help in promoting the needs of the employees` experience and this encourages their career development due to their conclusion of their education. It also enables them to take high ranks in accomplishing their responsibilities. Another positive aspect realized is on empowerment. Because of the good channel of communication in the industry, the employees are taken care of in every circumstance. The problems that they raise are taken with a lot of seriousness and eventually acted upon. Also, they are free to share with the stake holders on their areas of difficulties and improvement done where necessary. They share with the administration their views that can help improve the performance of the company and because of the togetherness that they have, the company is free to make the adjustment brings success to the both of them. In light of this, the industry act on some of the suggestion that is put forward by employees because they plan a very pivotal role in the success of the company. Morriot hotel attract so many investors. The five other hotels created in the recent past have made more economical advancement in the area. In this plinth, a lot of clients come all over the state and even outside to enjoy the services. The tourist sector have greatly benefited from the industry since their clients are well taken care of. A lot of job opportunities have been created and a lot of young people are able to work and support them economically. It has reduced the time of idleness and laxity among young people too. However, the rate at which foreign investors have ventured into the industry is wanting. The foreigners have invested much in the area that the locals. In this case, the locals find it difficult in getting job opportunities. Foreigners have a lot of skills that generate a lot input in the hotels that makes them perform well in terms of service delivery. In as much as foreigners would be providing quality services, it would be prudent for the government and the industry sector to control the number of foreign employees so that the local citizens can get employed. The rate at which foreign employees are paid is also higher as opposed to local workers. The management should regulate the payment rate so that both of them benefit from the work they do. RecommendationsWhile carrying out the research, it is eminent that the questionnaires were written in English. In as much as there were translators who could decode them to the local languages, it would be prudent if they are also availed in the local languages so that those who are not well versed with English also answer the questions with ease. Filling in questionnaires require confidentiality, some people may not feel comfortable answering the forms under the guidance of other people, and they may end up giving wrong results. On the same note, the industry should be at a position of convincing all everyone they come across to fill the questionnaires so that a substantial feedback is obtained. The analysis made put it clear that females are of high population than men at Morrion hotel. This implies that their services are well accepted by the clients than that of men. Women are quicker in preparation of food as well addressing the clients. They use friendly languages that make the clients come again and again. In motivational factors, they are motivated the same way. The same way men are appreciated is the same way; the females are also taken care of. However, the motivation policy states that he who works hard should be appreciated more as opposed to one who does less. In this dictum, it would be wise if the industry looks into this so that the hard work done by women are appreciated well. The government and the industry should also control the number of foreign employees. The fact that they deliver quality services may have a negative impact to job opportunities to the locals. When a lot of job opportunities are spread to the foreigners, the locals do get opportunities to work in their own nation. Because of this, they end up into malpractices that ruin their lives eventually. Also, there should equivalency in the distribution of jobs. Marrion hotels have high of their population at college level and above. There are some workers who might be having the experience and because they have not attained the colleges and universities, it becomes very difficult to them to be absorbed in the hotels. For this case therefore, the industry resort to the foreigners. It would be very vital if such cases are considered so that such potential are absorbed among the staff and through interaction by other members, they advance and become more proficient. In adherence to the above recommendation and other input addressed, Morrion hotel will be rated the best in the United Kingdom. With the world statistical analysis, it is among the best serving hotels. Many would like to be associated with the hotels. The geographical location of the area is also suitable and can be easily accessed by many. Tourists come all over the world to visit the area. In this regard, the adjustments should make on the areas that might be resulting to loopholes. In case the corrections can be made, Marrion hotels will be one of the best in the United Kingdom and the world at large. Lastly, the government should cheap in to help the industry in providing resources so as to make the hotel more attractive because it earns a lot of revenue to the UK government.