The Effects Of Media On The Media Influences Viewers

Racial Bias in the Media Influences Viewers Television reaches more consumers for more time than any other source of media. Its use for entertainment or news is overly influential, persuasive, and authoritative. Through these characteristics, any type of information or message influences its massive audience. Because of this, what Americans see – or fail to see- has a powerful impact on how they view other races. Young children are especially vulnerable to the information they are exposed to. TV is a vehicle to provide experiences and information not otherwise available to them. Older audiences, however, are also vulnerable to the information. Consistent messages about traits and stereotypes of other races reinforce specific ideas to the adult viewer. Viewers aren’t limited to racial bias when other races are on the screen, but are also susceptible when races aren’t included. As a strong and influential tool, television uses both obvious and subtle racial bias to influence its viewers. Television is a strong and influential tool. To first understand why television has a strong influence on its viewer’s, it is important to know some basic facts. According to Nielsen’s National Television Household Universe Estimates, there are 116.4 million TV homes in the U.S. prior to the start of the 2014-15 TV season. The number of persons age 2 and older in U.S. TV Households is estimated to be 296 million (Nielsen, 2014). This stat shows the enormous audience that TV and its messagesShow MoreRelatedThe Influence of Exposure to Violence627 Words   |  3 Pageswhom are motivated by influence lead us to question western culture’s addiction to violent coverage and its enablers. Exposure to violence is not only limited to real-life experience, exposure can be extended through media outlets, enablers, who may increase the harmful effects of exposure to such violent acts. 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